Jessica is a creative.
Ideas grounded in strategy.
Copy that cuts through the noise.
Social strategy focused on results.
me
I’m a big fan of using my brain. I’ve been an advertising creative for 10 years, and I love working on decisive brands with purpose.
And I’m always down to collaborate with like-minded co-conspirators.
CV
Freelance Copywriter | Dentsu Creative, WILD, Distillery
Oct 2024 - Apr 2026
• Creative and campaign ideation, social media and digital copywriting
• Clients include Google, Prudential, Manulife, UOB, AMEX, Mastercard, Lexus and Toyota. Government accounts: CPF, IMDA, AIC Singapore and the National Heritage Board.
• Pitched for and won Prudential brand campaign.
Creative Strategist | Dream Strategies
Mar 2024 - present
• Social Media Strategy and creative direction for business owners and solopreneurs.
• Focused on female-founded enterprises, and clients in wellness and tech spaces.
Senior Copywriter | Section
Apr 2022 - Mar 2024
• Creative direction, strategy and campaign ideation for local and global clients like Uniqlo, Nikon, and ByteDance.
• Creative and content strategy, overseeing execution of APAC launch for ByteDance’s TikTok Music app on social.
• Won new business accounts, including Bytedance and Pan Pacific Hotels Group.
• Led a team of creatives, was responsible for mentorship and maintaining high standards of craft and creative integrity.
Copywriter | Section
Oct 2021 - Apr 2022
• Creative strategy, ideation and copywriting for social and digital-led campaigns—clients include Uniqlo, Nikon, Sony, Playstation and Bandai Namco.
Copywriter | Hogarth Worldwide
Jul 2020 - Sep 2021
• TTL copywriting for FairPrice retail brands with a strong focus on print, digital, and direct + email marketing.
• Conceptualised social and digital campaigns for brand launches, store openings, and always-on social media for their Unity and Cheers brands.
Junior Copywriter | Leo Burnett
Jan 2018 - Mar 2020
• 360 campaigns as part of McDonald’s AOR team.
• Copywriting for print, film, activations and digital channels, from concept to production, with additional ATL work for BMW and Sony.
Account Executive/Content Specialist | Publicis, Saatchi & Saatchi
Jul 2016 - Dec 2017
• A hybrid suit-creative role spanning client servicing, social content creation, community management, and long-form editorial copywriting for Audi, agoda, and Ministry of Manpower Singapore.