Jessica is a creative.
Ideation grounded in strategy.
Copy crafted to bring ideas to life.
Creative campaigns that solve problems.
me
I’m a big fan of using my brain.
And I’m always down to collaborate with like-minded co-conspirators.
CV
Freelance Copywriter | Dentsu Creative
Aug 2025 - Apr 2026
• Creative and campaign ideation for clients in financial services, insurance and automotives. AMEX, Mastercard, Prudential, Lexus, and National Heritage Board.
Freelance Copywriter | WILD Advertising & Marketing
Oct 2024 - Aug 2025
• Always-on social and digital work for CPF, UOB, MSIG insurance and AIC Singapore.
Creative Strategist | Dream Strategies
Mar 2024 - present (on hiatus)
• Creative direction, brand and content strategy for small business owners and solopreneurs in wellness and tech spaces.
Senior Copywriter | Section
Apr 2022 - Mar 2024
• Creative direction, strategy and campaign ideation for local and global clients like Uniqlo, Nikon, and ByteDance.
• Creative and content strategy, overseeing execution of APAC launch for ByteDance’s TikTok Music app on social.
• Won new business accounts, including Bytedance and Pan Pacific Hotels Group.
• Led a team of creatives, was responsible for mentorship and maintaining high standards of craft and creative integrity.
Copywriter | Section
Oct 2021 - Apr 2022
Creative strategy, ideation and copywriting for social and digital-led campaigns—clients include Uniqlo, Nikon, Sony, Playstation and Bandai Namco.
Copywriter | Hogarth Worldwide
Jul 2020 - Sep 2021
TTL copywriting for FairPrice retail brands with a strong focus on print, digital, and direct + email marketing. Conceptualised social and digital campaigns for brand launches, store openings, and always-on social media for their Unity and Cheers brands.
Junior Copywriter | Leo Burnett
Jan 2018 - Mar 2020
Created 360 campaigns as part of McDonald’s AOR team. Handled print, film, activations and digital channels, from concept to production, with additional ATL work for BMW and Sony.
Account Executive/Content Specialist | Publicis, Saatchi & Saatchi
Jul 2016 - Dec 2017
A hybrid suit-creative role spanning client servicing, social content creation, community management, and long-form editorial copywriting for Audi, agoda, and Ministry of Manpower Singapore.