Jessica is a creative.

Ideation grounded in strategy.
Copy crafted to bring ideas to life.
Creative campaigns that solve problems.

 

me

I’m a big fan of using my brain.

And I’m always down to collaborate with like-minded co-conspirators.

 

work

360 campaigns and creative strategy for brands ranging from fashion to fast food.

06

02

03

04

BMW

05

 

01

 

CV

Freelance Copywriter | WILD Advertising & Marketing
Oct 2024 - present

• Always-on social and digital work for CPF, UOB, MSIG insurance and AIC Singapore.

Creative Strategist | Dream Strategies
Mar 2024 - present

• Creative and content strategy to help first-time entrepreneurs launch their dream passion projects and home-based businesses.

• Crafting deeply authentic brand stories + identities.

• (In other words, all my favourite parts of being an advertising creative.)

Senior Copywriter | Section
Apr 2022 - Mar 2024

• Working directly with local and global clients (Uniqlo, Nikon, ByteDance) as a creative partner to craft creative strategy and integrated campaigns.

• Developed TikTok-focused content strategy and social content for the APAC region, to launch ByteDance’s TikTok Music app and maintain its social presence.

• Pitched for and won Bytedance, Pan Pacific Hotels Group and Community Foundation of Singapore accounts.

• Led a team of copywriters, was responsible for mentorship and upholding high standards of copywriting craft and creative integrity.

Copywriter | Section
Oct 2021 - Apr 2022

Creative strategy, ideation and copywriting for social and digital-led campaigns—clients include Uniqlo, Nikon, Sony, Playstation and Bandai Namco.

Copywriter | Hogarth Worldwide
Jul 2020 - Sep 2021

TTL copywriting for FairPrice retail brands with a strong focus on print, digital, and direct + email marketing. Conceptualised social and digital campaigns for brand launches, store openings, and always-on social media for their Unity and Cheers brands.

Junior Copywriter | Leo Burnett
Jan 2018 - Mar 2020

Created 360 campaigns as part of McDonald’s AOR team. Handled print, film, activations and digital channels, from concept to production, with additional ATL work for BMW and Sony.

Account Executive/Content Specialist | Publicis, Saatchi & Saatchi
Jul 2016 - Dec 2017

A hybrid suit-creative role spanning client servicing, social content creation, community management, and long-form editorial copywriting for Audi, agoda, and Ministry of Manpower Singapore.