Draw Dad’s Breakfast
Kids don’t typically have the cash to buy their dad gifts, but what they do have is a love of doodling. So for Father’s Day, McDonald’s turned kids’ drawings into reality.
Activation
Introducing the activation by showing, instead of telling, with a social experiment film.
How well do kids know their dads? We invited them to McDonald's to find out and spend some family time over a delicious McDonald's breakfast. Join us at sele...
Specially-made drawing papers were given out to families over the Father’s Day weekend so kids could draw their dad a satisfying McDonald’s breakfast.
Each day, we were out of drawing papers well before breakfast hours were over at all participating outlets.
Dads got a sweet treat over the Father's Day weekend as families all over Singapore came down to celebrate by drawing dad's breakfast and spending family tim...
Kids really like doodling, and dads really really like free breakfast.