The McDonald’s App
Everything McDonald’s, finally in one place–an app with deals too good to ignore.
Thematic Film
Deals too good to ignore, protagonists who can’t do it anyway.
With deals this good, you won't be able to take your eyes off the new McDonald's app. Tap for happiness to get the $1 Filet-O-Fish®, McDelivery® and more! Do...
A key visual that actually does something
What’s the shortest distance between an ad and an app download? A tap. Out of home, in-store, digital. Every piece of communication was fitted with a QR code so anyone could point their smartphone camera in the right direction, shoot, and get taken straight to the McDonald’s app.
